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SEE NO FUTURE: The Failed 1962 Audition for Decca Records

SEE NO FUTURE: The Failed 1962 Audition for Decca Records

On New Year's Day, 1962, the Beatles drove ten hours to London in a fierce snowstorm to audition for Decca Records and were rejected in what has gone down in history as one of the greatest mistakes in the history of the music industry.

Securing an audition

After signing the Beatles, manager Brian Epstein made securing a recording contract his number one priority and worked tirelessly do so. He made several trips to London to meet with record executives including those from Columbia, Pye, and Philips, but they all rejected the young group. It took a visit to the Cavern Club by Decca A&R rep Mike Smith in December, 1961 - done as a favor to Epstein who, as manager of NEMS, was an important customer of Decca's - and a session was set for January 1, 1962 at 11 AM.

Brian Epstein traveled to London for the audition by train while the Beatles drove down with Neil Aspinall - a nearly four hour trip that ended up taking ten hours due to a snowstorm. But they arrived in time even though Smith hadn't, having partied a little to hard celebrating the New Year the night before, much to the band's chagrin. Smith further irked the Beatles by deeming their equipment unfit and insisting they use amps supplied by Decca.

The set

Brian and the Beatles carefully chose fifteen songs they felt best represented their act and showcased their versatility. They were, in order:

  1. Like Dreamers Do (Lennon/McCartney) - Never recorded by the Beatles with EMI, but later recorded by The Applejacks in 1964. Released officially on Anthology 1.
  2. Money (That's What I Want) (Gordy/Bradford) - Later recorded for EMI and issued on their second LP With The Beatles.
  3. Till There Was You (Meredith Willson) - Later recorded for EMI and issued on their second LP With The Beatles.
  4. The Sheik Of Araby (Smith/Wheeler/Snyder) - Originally from the musical Make It Snappy, the Beatles performance was inspired by Joe Brown's recording with lead vocals by George. Released officially on Anthology 1.
  5. To Know Her Is To Love Her (Phil Spector) - Never recorded by the Beatles with EMI, but the song was performed for the BBC and a version was released on Live At The BBC.
  6. Take Good Care Of My Baby (King/Goffin) - Never recorded by the Beatles with EMI, but the song was performed for the BBC and a version was released on Live At The BBC.
  7. Memphis, Tennessee (Chuck Berry) - Never recorded by the Beatles with EMI, but the song was performed for the BBC and a version was released on Live At The BBC.
  8. Sure To Fall (In Love With You) (Cantrell/Claunch/Perkins) - Never recorded by the Beatles with EMI, but the song was performed for the BBC and a version was released on Live At The BBC.
  9. Hello Little Girl (Lennon/McCartney) - Never recorded by the Beatles with EMI, but later recorded by The Foremost in 1963. Released officially on Anthology 1.
  10. Three Cool Cats (Leiber/Stoller) - A comedy number recorded by The Coasters in 1957 and performed in the same style with lead vocals by George. Released officially on Anthology 1.
  11. Crying, Waiting, Hoping (Buddy Holly) - Never recorded by the Beatles with EMI, but the song was performed for the BBC and a version was released on Live At The BBC.
  12. Love Of The Loved (Lennon/McCartney)
  13. September In The Rain (Warren/Dubin)
  14. Bésame Mucho (Consuelo Velázquez) - Never issued by the Beatles with EMI, but the song was performed at their first EMI audition with George Martin and eventually released on Anthology 1.
  15. Searchin' (Leiber/Stoller) - A comedy number recorded by The Coasters in 1958 and performed in the same style with lead vocals by Paul. An edited version was released on Anthology 1.

Brian also asked Decca to record the audition, to which Smith agreed, seeing no problem.

Although nervous, the Beatles were in high spirits and played with energy. The selection of three Lennon/McCartney originals proved their confidence, and Brian was comfortable enough with the performance to feel it would lead to a recording contract. He even took the boys out to a celebratory dinner and allowed them to order wine.

The rejection

Dick Rowe at Decca Records

Dick Rowe at Decca Records

Mike Smith told Brian he would notify them in a few weeks. In the meantime, the same day, Decca auditioned Brian Poole and the Tremeloes from London. Smith consulted with Decca A&R rep Dick Rowe, and ultimately it was decided that signing a local act would ensure lower traveling expenses. The Beatles were out, and Brian Poole and the Tremeloes were in.

"I told Mike he'd have to decide between them. It was up to him – The Beatles or Brian Poole and the Tremeoloes. He said, 'They’re both good, but one's a local group, the other comes from Liverpool.' We decided it was better to take the local group. We could work with them more easily and stay closer in touch as they came from Dagenham." - Dick Rowe

Brian Poole and The Tremeloes, 1964

Brian Poole and The Tremeloes, 1964

Even after receiving the rejection notice, Brian didn't relent. He promised the sales division at Decca he would personally buy 3,000 copies of any single Decca released from the Beatles. Unfortunately the news never reached Dick Rowe.

"I was never told about that at the time. The way economics were in the record business then, if we’d been sure of selling 3,000 copies, we’d have been forced to record them, whatever sort of group they were." - Dick Rowe

Brian's autobiography A Cellarful of Noise (ghostwritten by Derek Taylor) later claimed that Rowe dismissed Brian in a testy February meeting with the now-famous proclamation that "Guitar groups are on their way out, Mr. Epstein" - a claim further corroborated most notably by George Harrison - and advised Brian, "You have a good record business down there, Mr. Epstein, why don't you go back to that?". But Rowe insisted, until the day he died in 1986, that he never said that. It is unknown if Brian (or Derek Taylor) were simply spicing up an otherwise dull story for the book, or if Rowe was simply trying to distance himself from one of the biggest mistakes in music history. Of course, Decca did sign Brian Poole and the Tremeloes - a "guitar group" with a similar style to the Beatles. And even Paul admits the audition wasn't that great:

"Listening to the tapes I can understand why we failed the Decca audition. We weren't that good, though there were some quite interesting and original things." - Paul McCartney

John didn't agree:

"I wouldn’t have turned us down on that. I think it sounded OK…I think Decca expected us to be all polished, we were just doing a demo. They should have seen our potential." - John Lennon

The aftermath

After finally accepting Decca's rejection, Brian asked for and received the tape from the audition - two reels containing fifteen songs. Armed with a solid if not slightly unremarkable representation of his group, he made several more inquiries with other record companies, even having a disc pressed from the tapes at the recommendation of an HMV manager who allowed him use of an in-house disc pressing machine. The engineer, Jim Foy, liked the original Lennon/McCartney songs and had Brian contact Sid Coleman of music publisher Ardmore and Beechwood - a subsidiary of EMI. It was Coleman who arranged for Brian to meet with George Martin of Parlophone Records and led to their recording contract.

George Martin's willingness to let the Beatles record their own material and later explore new directions to take their writing and experiment in the studio was crucial to their success - a more rigid, "by the books" producer would not have likely offered the same flexibility.

The rejection also held fortuitous for other acts. Perhaps scrambling after the Beatles' success, Decca went on to sign some of the biggest and most important "guitar groups" in rock n' roll history: The Rolling Stones, Them, The Moody Blues, The Zombies, John Mayall's Bluesbreakers, and The Small Faces, among others.

The audition tape

The actual tape itself (and copies thereof) has a significant role in Beatles bootleg history.

In spring of 1962 the Beatles gave a copy of the tape to Astrid Kirchherr, girlfriend of former Beatles bassist Stuart Sutcliffe who had taken some historic early photographs of the Beatles, to give to Sutcliffe. But unbeknownst to the Beatles, Sutcliffe died from a brain hemorrhage the day before. Kirchherr gave the tape to a friend several months later, and it is believed to be the source of the track Love Of The Loved from the 1973 bootleg L.S. Bumblebee albeit in very poor quality.

Decca attempted to release their copy (not believed to be the original because there was no reason for them to keep it, but rather a copy made by engineer Mike Savage) several years later but were sued by Apple to prevent its release and the project was shelved.

In late 1976 or early 1977 an unnamed journalist asked Decca to borrow the tapes for review. Incredibly, Decca agreed and the journalist/opportunist made a copy before returning them, and it is believed that this copy was sold to Joe Pope, author of the Beatles fanzine Strawberry Fields Forever, for $5000. Pope had the tapes professionally mastered and published fourteen of the songs (Take Good Care Of My Baby was never included) on a series of seven 7" singles pressed on colored vinyl between 1977-1979 and sold them through his fanzine.

Accounts differ regarding Brian Epstein's copy of the tapes. By some accounts he gave the tapes to an EMI executive before his death, but other accounts claim that after his death an assistant sold the tapes to a collector. It is believed that this tape was the source of the 1979 bootleg LP The Decca Tapes issued by Circuit Records, which contained all fifteen songs but in fake stereo and recorded with the tape running too fast. Dropouts also plagued the recording. The release of The Decca Tapes forced Pope to issue an LP with all fifteen songs titled The Deccagones.

Historical Decca Audition Tape

The Silver Beatles Historical Decca Audition Tape bootleg

All unofficial releases of these tapes have been sourced from these two vinyl LPs. The 2009 bootleg Historical Decca Audition Tape by Misterclaudel contained both tapes. Although most labels believed the tapes were fair game seeing as how they were made outside of a recording contract (and they certainly weren't owned by EMI), several releases were issued without the three Lennon/McCartney songs so as to avoid royalties conflicts with Northern Songs. In reality the Beatles were signed with Bert Kaempfert, and Apple took legal action against several labels in the mid-1980s.

Apple, being that they didn't possess any tapes or copies from this session, arranged to use copies owned by collectors for the five songs which appeared on Anthology 1 (see above), as they had with the previous year's Live At The BBC.

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